Going Pro in Analytics

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Becoming a professional athlete isn’t just about pure talent and hoping that will be enough to excel. Going pro means setting out a clear plan and following through with sustained training, the right nutrition, coaching and support. Not to mention an incredible amount of discipline and determination to get the most from your talent!

In a similar way for businesses, becoming data-driven can’t depend solely on investing in a data project and hoping it will succeed.  Typically, organisations have similar challenges to amateur athletes in that they are successfully trying aspects of analytics with notable successes, but just cannot withstand the test of time to be repeatable, scalable and consistent. Or, they simply don’t know where to start with analytics to achieve maximum deliverable insight. This tends to have a knock-on effect, causing concerns over stakeholder buy-in, with the result that the analytics team continues as a siloed entity with sporadic projects and no guarantee of consistency of approach across the organisation. They fail to make the transition from talented amateur to pro athlete and so great talent is wasted as funding and enthusiasm runs dry.

As the role of analytics becomes more strategically important to the business, it becomes necessary to follow a standardised process for delivery. As part of this, business leaders need to ensure that initiatives meet business objectives and that there is consistency in delivery and prioritisation, as well as in the platforms and technologies used.  To move forward, you have to evaluate where you are, what needs to be put in place to succeed, and enable the transition to implementation and data-driven value. In other words, you need to go pro in analytics.

It sounds easy enough. But as most pro athletes know very well, taking the leap from amateur to pro warrants a whole new game plan, and then sticking to it – a rather daunting prospect for most of us. The good news is that Mango can help! As experts in data science and analytics, we’ve honed in on the key pillars of a data-driven transformation and drawn up a 5-step game plan aimed at helping you to scan and audit what your business has in place, identifying what’s needed, and where to focus next. Here’s a snapshot of how it works.

Join our webinar

If you’d like to find out more, why not join our webinar Going Pro in Analytics: Lessons in Data Science Operational Excellence where Deputy Director at Mango, Dave Gardner and Mango Account Director Ian Cassley discuss what organisations need to do to ‘go pro’ with their analytical platforms, capabilities, and processes once the limitations of sticking plaster solutions and ‘quick and dirty’ approaches start to bite:

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