Digital transformation is, almost to the exclusion of all others, the buzzword of the last few years in technology. To become “digitally transformed”, almost all companies are investing in some sort of data project – data analytics, big data, AI or data science. A survey of senior executives at large corporations in the US by NewVantage Partners suggested that this could be the case for 97% of organisations.

However, these projects are not ends in themselves. Success on the journey leads to a data-driven company that understands data as a strategic asset that can inform better decision-making. However, becoming data-driven requires careful planning and the right acumen. Organisations are on this journey because they want to achieve value out of their data, but what they are attempting isn’t really about digital first and foremost, it’s actually about the necessity of transforming their business model.

Rich Pugh, chief data scientist and co-founder here at Mango Solutions, shares his advice with Information Age, a UK-based publication providing general intelligence to the CTO and technology leader community, on how leaders can drive effective digital transformation.

Read his full article on the Information Age portal: 7 Tips to help the C-Suite drive effective, data-driven digital transformation