Mango use our analysis abilities to assist marketing organizations and departments in making their marketing activities more efficient. We use complex statistical algorithms to ensure that the most profitable groups are targeted in the database. This can save much wasted time and activity, all of which is expensive. In this manner the whole process is streamlined, becoming quicker and more profitable.
We use a mixture of software and consultancy to allow customers to carry out a variety of tasks such as:
- Determine customer value
- Develop segmentation models such as RFM
- Assist in the design and development of specific marketing databases
- Produce profiling applications that assist in marketing selection